Car Rental in Madison

  • Free cancellation on most offers
  • 24/7 customer service
  • No hidden fees
  • Pay later on many offers
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  • 6rental companies
  • from $105 per day
  • 8.8 top rated · Alamo

A rental car here costs $167 a day on average, about $1 169 for a week. Alamo is the cheapest for a small car, about $109 a day. Based on offers seen in the 12 months to Apr 2026.

  • In the terminal: 5
  • Free cancellation: 6 of 6
  • Alamo
  • National
  • Enterprise
  • Hertz
  • Avis
  • Budget

Where to pick up in Madison

Pick-up point Type Suppliers From / day Average wait
Madison Airport · 8 km Airport 6 $114 19 min

Car rental prices in Madison by car type

Class Typical cars Suppliers From / day Typical / day
Economy Mitsubishi Mirage, Chevrolet Spark, Hyundai Venue 6 $105
Compact Nissan Versa, Kia Soul 6 $114
Intermediate Hyundai Elantra, Toyota Corolla, Toyota Prius Hybrid 6 $114
Standard Dodge Challenger, Nissan Altima, Volkswagen Jetta 4 $116
Full size Chevrolet Malibu, Toyota Camry 5 $118
Small SUV Jeep Renegade 3 $121
Medium SUV Toyota Rav4, Hyundai Santa Fe, Chevrolet Equinox 5 $120 $132
Large SUV Chevrolet Suburban, Audi Q7, Ford Expedition 5 $237
SUV Ford Flex 2 $153
Minivan Chrysler Pacifica, Dodge Grand Caravan, Dodge Durango 5 $149
12-passenger van Ford Transit Passengervan 2 $178
15-passenger van Chevrolet Express 1 $196
Convertible Ford Mustang Convertible 2 $155
Small or medium truck Nissan Frontier, Toyota Tacoma, Ford F-150 5 $121
Large truck Chevrolet Silverado 1 $142

The from price is among the lowest prices seen. Half of the offers were cheaper than the typical price. Based on offers seen in the 12 months to Apr 2026. Rental companies guarantee the car class, not the exact model. Live availability and prices are shown in search results. How we collect prices

Mitsubishi Mirage rental car in Madison Alamo

Mitsubishi Mirage

or similar

  • 5 seats
  • 2 bags
  • Automatic transmission
  • Air conditioning
from $105/day
Hyundai Venue rental car in Madison Budget

Hyundai Venue

or similar

  • 5 seats
  • 2 bags
  • Automatic transmission
  • Air conditioning
from $114/day
Kia Soul rental car in Madison Budget

Kia Soul

or similar

  • 5 seats
  • 3 bags
  • Automatic transmission
  • Air conditioning
from $114/day
Nissan Versa rental car in Madison Alamo

Nissan Versa

or similar

  • 5 seats
  • 3 bags
  • Automatic transmission
  • Air conditioning
from $114/day
Chevrolet Spark rental car in Madison Hertz

Chevrolet Spark

or similar

  • 4 seats
  • 2 bags
  • Automatic transmission
  • Air conditioning
from $143/day
Kia Rio rental car in Madison Avis

Kia Rio

or similar

  • 5 seats
  • 2 bags
  • Automatic transmission
  • Air conditioning
from $296/day

Exotic car rental Madison Luxury car rental Madison

Car rental companies in Madison

Prices and conditions come from searches on TREWL and may have changed. Ratings come from CarTrawler customer reviews, as shown in searches up to Apr 2026. Live availability and prices are shown in search results. How we collect prices

Alamo

In the terminal 22 min wait Credit card only
8.8
Excellent 5000+ reviews
from $114/day
Ratings, policies and office

Customer ratings

Value for money 8.4 Cleanliness 8.8 Service at the rental desk 8.9 Pick-up process 8.7 Drop-off process 9.3

Included in the price

  • Taxes
  • Airport fee
  • Breakdown assistance

Policies

  • Full to full
  • Unlimited mileage
  • Free cancellation up to 48 h before pick-up
  • Pre-registration available

Extras (paid at the desk)

GPS · Ski rack · Infant seat · Child seat · Booster seat · Winter tires

Office

Alamo at Madison Airport
4000 International Ln, Madison, 53704, WI
8337492430

National

In the terminal 22 min wait Credit card only
8.7
Excellent 500+ reviews
from $145/day
Ratings, policies and office

Customer ratings

Value for money 8.4 Cleanliness 8.8 Service at the rental desk 8.7 Pick-up process 8.6 Drop-off process 9.0

Policies

  • Unlimited mileage
  • Free cancellation up to 48 h before pick-up

Extras (paid at the desk)

GPS · Winter tires · Ski rack · Infant seat · Child seat · Booster seat

Office

National at Madison Airport
4000 International Ln, Madison, 53704, WI
8337492429

Enterprise

In the terminal 22 min wait Credit card only
8.3
Excellent 2000+ reviews
from $117/day
Ratings, policies and office

Customer ratings

Value for money 7.9 Cleanliness 8.3 Service at the rental desk 8.6 Pick-up process 8.2 Drop-off process 8.7

Policies

  • Unlimited mileage
  • Free cancellation up to 48 h before pick-up

Extras (paid at the desk)

GPS · Infant seat · Child seat · Booster seat

Office

Enterprise at Madison Airport
4000 International Ln, Madison, 53704 3134, WI
8337492428

Hertz

17 min wait Credit card only
7.3
Very good 2000+ reviews
from $143/day
Ratings, policies and office

Customer ratings

Value for money 7.1 Cleanliness 7.7 Service at the rental desk 7.1 Pick-up process 6.8 Drop-off process 8.2

Included in the price

  • Taxes

Policies

  • Full to full
  • Unlimited mileage
  • Free cancellation up to 48 h before pick-up
  • Pre-registration available

Extras (paid at the desk)

GPS · Infant seat · Child seat · Booster seat

Office

Hertz at Madison Airport
4000 International Lane, Madison, Wi, 537040000, WI
6082413803

Avis

In the terminal 18 min wait Credit card only
7.1
Very good 5000+ reviews
from $127/day
Ratings, policies and office

Customer ratings

Value for money 6.7 Cleanliness 6.9 Service at the rental desk 7.2 Pick-up process 6.7 Drop-off process 8.2

Policies

  • Full to full
  • Unlimited mileage
  • Free cancellation up to 48 h before pick-up

Extras (paid at the desk)

GPS · Infant seat · Child seat · Booster seat

Office

Avis at Madison Airport
4000 International Lane Dane County Regional Airport, Madison, 53704, WI
608-242-0600

Budget

In the terminal 14 min wait Credit card only
6.8
Good 10000+ reviews
from $114/day
Ratings, policies and office

Customer ratings

Value for money 6.5 Cleanliness 6.9 Service at the rental desk 6.6 Pick-up process 6.0 Drop-off process 8.0

Policies

  • Unlimited mileage on selected cars
  • Free cancellation up to 48 h before pick-up

Extras (paid at the desk)

GPS · Infant seat · Child seat · Booster seat

Office

Budget at Madison Airport
4000 International Lane Dane County Regional Airport, Madison, 53704, WI
608-249-5544

Rental conditions in Madison

Based on 6 suppliers here and nearby. Data from the 12 months to Apr 2026.

Debit card Not accepted by any of the 6 suppliers.
Credit card Usually required, in the main driver's name. 6 of 6 suppliers list no debit option.
Mileage Unlimited at all 6 suppliers.
Transmission All cars are automatic.
Electric and hybrid Toyota Prius Hybrid and Ford Mustang Mach-E, from $114 a day.
Cancellation Free up to 48 hours before pick-up at 6 suppliers.
Included in the price Taxes
Free additional driver Alamo
Extras GPS (6 suppliers), Infant seat (6 suppliers), Child seat (6 suppliers), Booster seat (6 suppliers), Ski rack (2 suppliers), Winter tires (2 suppliers)
Special offers Pre-registration available (2 suppliers), Free additional driver (1 supplier)

Driving in the USA: drive on the right · 0.08% blood alcohol (0.05% in Utah) · 0.02% for new drivers. Driving rules

Car rental in Madison: what to expect

Customers report an average wait at the desk from 14 min at Budget to 22 min at Enterprise.

100% of the cars offered here are automatic. Mileage is unlimited at all 6 suppliers. Most suppliers allow free cancellation up to 48 hours before pick-up.

Car rental in Madison: FAQ

How much does it cost to rent a car in Madison?

Car rental in Madison starts from $105 per day, and the average price is $167 per day. Based on offers seen in the 12 months to Apr 2026. At the average daily rate, a rental costs about $501 for a 3-day weekend and $1 169 for a week. Rentals of a month or longer usually get a lower daily rate. The final price depends on the season, the car class, the rental company and how early you book.

Which car rental company has the best reviews in Madison?

According to customer reviews, the highest-rated car rental companies in Madison are:
  • Alamo: rated 8.8/10 by 5000+ customers, average price $146 per day
  • National: rated 8.7/10 by 500+ customers, average price $196 per day
  • Enterprise: rated 8.3/10 by 2000+ customers, average price $151 per day
Ratings cover value for money, car cleanliness, desk service, and the pick-up and drop-off process. Ratings come from CarTrawler customer reviews, as shown in searches up to Apr 2026.

Which is the cheapest car rental company in Madison?

By the average daily price of a small car (mini, economy or compact), the cheapest rental companies in Madison are:
  • Alamo: about $109 per day
  • Budget: about $114 per day
  • Enterprise: about $114 per day
Based on offers seen in the 12 months to Apr 2026. For the lowest price, book early, choose a smaller car and check the fuel policy and deposit before you pay.

Where do I pick up my rental car in Madison?

It depends on the rental company, and the pick-up type is shown for each company on this page.
  • Desk in or next to the terminal: Alamo, National and Enterprise
Your booking confirmation always includes the exact pick-up address and instructions.

Can I pick up a car in Madison and return it somewhere else?

Yes, one-way rentals are possible with many companies, but they usually charge a one-way fee, which is higher for longer distances or for drop-offs in another country. Enter a different drop-off location in the search form to see one-way prices with the fee included.

What is the minimum age to rent a car in Madison?

The minimum age to rent a car in Madison is usually 21, although some companies accept drivers from 18 and others require 23 or 25 for larger or premium cars. Drivers under 25 usually pay a daily young driver fee, and some companies limit younger drivers to smaller car classes. You also need to have held your driving license for at least one year.

Can I rent a car in Madison with a debit card?

Rental companies in Madison typically accept major credit cards such as Visa, Mastercard and American Express. The card must be in the main driver's name and have enough funds for the security deposit. Debit and prepaid cards are accepted only by some companies, sometimes with a higher deposit or extra checks. The accepted cards are listed for each company on this page.

Which car rental companies in Madison offer unlimited mileage?

5 rental companies in Madison include unlimited mileage on all cars, among them Alamo, National and Enterprise. Budget offers it on some cars only. The mileage policy is shown in each offer before you book. With limited mileage, every kilometer or mile over the daily allowance is charged extra.

What fuel policy do rental companies use in Madison?

The fuel policy is shown for each company on this page. The most common ones in Madison are:
  • Full to full: you get the car with a full tank and return it full. This is usually the cheapest option because you only pay for the fuel you use at pump prices. Refuel near the drop-off point, or the company will charge for the missing fuel plus a service fee. Offered by Alamo, Hertz and Avis.
  • Same to same: you return the car with the same fuel level as at pick-up.

Can I rent an electric or hybrid car in Madison?

Yes. Companies offering electric and hybrid cars in Madison include Avis and Budget. The cheapest is Budget, from $114 per day. Hybrids need no charging. With a fully electric car, check the charging options along your route and the company's charging policy before you set off.

What extras can I add to a car rental in Madison?

You can add extras when you book or at the rental desk:
  • Additional driver: another person can share the driving if they meet the same requirements as the main driver (age and a valid driving license). Most companies charge a daily fee, but in Madison Alamo includes an additional driver for free.
  • GPS navigation, to find your way on unfamiliar roads
  • Child seats, infant seats and booster seats, which are required by law for young children in most countries
  • Extra insurance that lowers or removes the excess you pay if the car is damaged.
Extras are limited, so it's best to reserve them together with the car.

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